Nowadays everywhere on the web is all about video. Make sure you post video on Facebook, be sure to post video on Twitter, and don’t forget about Pinterest! Videos have become the hottest visual marketing tool for social media and business websites.
Nerves Twitching & Stuttering
If you want to gain traffic and gain authority there has to be that “trust factor”. So many sites advise to show your face to the camera and explain to the world why they must trust your expertise. BUT… what if you’re not that type of person? You know a “video person”. There are many people who are very shy in front of the camera and nerves settle in with the UM… and UHHH… I have to say it’s a lot easier said than done!
Give ‘Em What They Want To See
I found out many people don’t even like to watch videos. It’s a commitment! When people go to your site, are they watching your 10-minute video? It depends. Quality is what a lot of people look for and if it’s a talking head with the picture of their cat in the background… Guess what they’re paying attention to?!
Not everyone can afford a professional video team along with hair and makeup specialists like Marie Forleo. Now her videos really do rock! Her videos are very professional and beautifully done. However not everyone can afford that.
It really all depends on what your tribe/community/audience would like to see. Maybe they do like talking heads, maybe they are okay with background noise, maybe they are okay with the portrait of your cat above your head, maybe they like to check out your kitchen behind you to see if you have the latest model KitchenAid, maybe they won’t notice your hair out of place… I think you understand what I mean.
Maybe being in the video is not at all for you. Perhaps your sweet dulcet tones and a slide presentation is just what is needed to get your point across. I found that a person’s voice helps me feel connected to the person speaking in many cases, like talking to an old friend. I believe that’s why podcasting has been so powerful and popular.
Budget-Friendly Options Where You Don’t Need To Be In Front Of The Camera
You can screen share with Screenflow, Screencast-O-Matic, or Camtasia just to name the most popular few. I personally use Screencast-O-Matic and it’s been great for screen share recordings. I can record my voice for my tutorials and I can add overlays for any notes I need to include. I do however add my intro and outro through iMovie for my tutorials to make them complete. A screen share provides all the information that you can provide in a demonstration on a computer screen. Providing the visual aid that people need with valuable steps along with a voice.
Here’s an example:
Voiceover on a Slide Presentation
You can create a slide presentation with your voice to explain the steps of a service or how to use a product. Sometimes a slide presentation can be just what your audience needs and the voice gives it a personal touch. You can create your slide presentation with Canva (transfer it over to iMovie as an image), PowerPoint, Keynote. Many people use this option for webinars.
Stay with me… when I first heard of the animated explainer video world I thought they would be cheesy. You might even say, “How could an animated video explain what my business can do?” It’s actually quite amazing what you can convey in your messaging.
Here’s a great Powtoon video:
The video is short and entertaining!
Another great site that I’ve actually used for clients is Wideo.
Here’s a Wideo I created for a client for his construction business.
It’s only 40 seconds, it provides details of the services, and where the services are provided.
That’s a Wrap! (At least I think that’s what they say in the movies.)
There you have 3 budget-friendly video ideas without being the center of attention but rather your services/products will be. If you are nervous to be in front of the camera, it’s okay! Not everyone is mediagenic, I know I’m not. I’m sure one or more of these options could work for your business as an entrepreneur. It’s all about testing and which works best for you.
Let me ask you – Have you tried any of these types of videos?
I’d love to hear from you. Please let me know in the comments and how your experiences have been with videos.
Lillian De Jesus