The 3 Video Marketing Tools That Will Help Ease The Fear Of Being On Camera

3videomarketingtoolsgraphic

Nowadays everywhere on the web is all about video. Make sure you post video on Facebook, be sure to post video on Twitter, and don’t forget about Pinterest! Videos have become the hottest visual marketing tool for social media and business websites.

Nerves Twitching & Stuttering

If you want to gain traffic and gain authority there has to be that “trust factor”. So many sites advise to show your face to the camera and explain to the world why they must trust your expertise. BUT… what if you’re not that type of person? You know a “video person”. There are many people who are very shy in front of the camera and nerves settle in with the UM… and UHHH… I have to say it’s a lot easier said than done!

beingnervousinfrontofthecamera
So why do we put some much pressure on ourselves?

Give ‘Em What They Want To See

I found out many people don’t even like to watch videos. It’s a commitment! When people go to your site, are they watching your 10-minute video? It depends. Quality is what a lot of people look for and if it’s a talking head with the picture of their cat in the background… Guess what they’re paying attention to?!

Pay attention to me MEOW!
Pay attention to ME-OW!

Not everyone can afford a professional video team along with hair and makeup specialists like Marie Forleo. Now her videos really do rock! Her videos are very professional and beautifully done. However not everyone can afford that.

It really all depends on what your tribe/community/audience would like to see. Maybe they do like talking heads, maybe they are okay with background noise, maybe they are okay with the portrait of your cat above your head, maybe they like to check out your kitchen behind you to see if you have the latest model KitchenAid, maybe they won’t notice your hair out of place… I think you understand what I mean.

Maybe being in the video is not at all for you. Perhaps your sweet dulcet tones and a slide presentation is just what is needed to get your point across. I found that a person’s voice helps me feel connected to the person speaking in many cases, like talking to an old friend. I believe that’s why podcasting has been so powerful and popular.

No worries! There are other options for videoing when you have camera fear.TWEET THIS!

Budget-Friendly Options Where You Don’t Need To Be In Front Of The Camera

Screen Share

You can screen share with Screenflow, Screencast-O-Matic, or Camtasia just to name the most popular few. I personally use Screencast-O-Matic and it’s been great for screen share recordings. I can record my voice for my tutorials and I can add overlays for any notes I need to include. I do however add my intro and outro through iMovie for my tutorials to make them complete. A screen share provides all the information that you can provide in a demonstration on a computer screen. Providing the visual aid that people need with valuable steps along with a voice.

Here’s an example:

Voiceover on a Slide Presentation

You can create a slide presentation with your voice to explain the steps of a service or how to use a product. Sometimes a slide presentation can be just what your audience needs and the voice gives it a personal touch. You can create your slide presentation with Canva (transfer it over to iMovie as an image), PowerPoint, Keynote. Many people use this option for webinars.

Animated Video

Stay with me… when I first heard of the animated explainer video world I thought they would be cheesy. You might even say, “How could an animated video explain what my business can do?” It’s actually quite amazing what you can convey in your messaging.

Here’s a great Powtoon video:

The video is short and entertaining!

Another great site that I’ve actually used for clients is Wideo.

Here’s a Wideo I created for a client for his construction business.

It’s only 40 seconds, it provides details of the services, and where the services are provided.

That’s a Wrap! (At least I think that’s what they say in the movies.)

There you have 3 budget-friendly video ideas without being the center of attention but rather your services/products will be. If you are nervous to be in front of the camera, it’s okay! Not everyone is mediagenic, I know I’m not. I’m sure one or more of these options could work for your business as an entrepreneur. It’s all about testing and which works best for you.

Let me ask you – Have you tried any of these types of videos?

I’d love to hear from you. Please let me know in the comments and how your experiences have been with videos.

Take care,
Lillian De Jesus

The 2 Best & Free Image Editing Tools To Remove Backgrounds

the2bestfreeimageeditingtoolstoremovebackgrounds

When I create graphics for social media or blogs, there are times when I come across a graphic with a white background. Even some of my clients receive great logos from their designers however they never get a logo with the transparent background. The question is how to get rid of the dreaded white background without going into Adobe Photoshop or paying for a software to get it done.

square meme

I have tested so many web applications and it all came down to 2 image photo editors to remove backgrounds that were super easy to use. I mean REALLY easy to use.

squareisgonememe
Using image editors can make it easy to remove the white background. These kids are pretty excited!

I know many people love ClippingMagic and PicMonkey for transparent backgrounds. However they just don’t work for me that well.

Here’s the 2 BEST & FREE image editing tools to remove backgrounds:

LunaPic

LunaPic is not a new web application; it’s been around the web world for quite a while from what I can gather at least 10 years old. I guess many people don’t like it because of the ads splattered all over the site. However it does the job and it does it fast. I used my revised logo as an example.

  • Upload your photo/graphic
  • Click on Edit and scroll down to Transparency
  • Click on the image color you would like to make transparent
    BAM! It’s done.

Take a look at the GIF below.

LunaPic Demo

I didn’t increase the speed on this GIF, this was real time and would actually have been less if I was at the home page to upload my logo at first. It took a full minute!

Online Image Editor

Online Image Editor is another excellent option. Nothing fancy about the user interface, no matter, this tool gets the job done. You can also use it for many other features such as create GIFs or animation. I have never used any of the other features but it’s certainly something to look into.

  • Once you upload your photo, click on the Wizard tab.
  • Click on the diamond graphic that states Transparency.
  • Click on Selected Transparent Area on the left and click on the background.
  • Wait for the magic to happen… Boom! The background is removed.

online image editor demo

Again for this GIF as in the LunaPic demo, I didn’t speed up the GIF. It literally took 1 minute to remove the white background. It did find some holes in the lettering, which I was able to click on and the background disappeared. That was awesome!

Research & Experience with Image Photo Editors

With my experience with other image editors, these were the only 2 that I would remove a white background in 1 minute or less. I used to use PowerPoint to remove the background but it was absolutely a tedious project.

Squirrel Meme - removebackground

Check out the comparison with the GIF below when I used my logo in PowerPoint.

PowerPoint demo for transparent background

That was a lot of work compared to LunaPic and Online Image Editor. I did have to increase the speed 3 times fast in this GIF because it took WAY TOO LONG to get done.

What are your favorite image editor tools?

I like to call these tools my “Canva Sidekicks” because when I get through with removing the backgrounds I upload them to Canva to create more images.

These image editor tools work for me and as you can see from my mini videos they are super fast. I’d like to know what you use when you experience white backgrounds on your graphics.

Tweet
CLICK THE IMAGE TO TWEET!

Give these tools a try and let me know how you like them in the comments.

Take care,

Lillian De Jesus

A Beginner’s Guide To Share As Image – A Quote Image Tool

A Beginner's Guide to Share As Image.A Quote Image ToolWith any great social media strategy, images play an important role. The images may evoke emotion through: humor, motivation, inspiration and positivity. With any niche, the images are there to provide a source of trust and knowledge. The goal is to have the image resonate with your audience or tribe.

You're super cute...
Remember that your images should kind of be about your niche and not creepy.

Of course you’d want to mix in these images or quote images with your content from your blog and other resources that relate to your niche in social media. Well that’s a whole other post for another day.

Back to images –

You need to have the right tools to get the job done. Right?

<a href="http://www.freepik.com/free-vector/chef-and-kitchen-elements-cartoon_753486.htm">Designed by Freepik</a>
A chef with all the proper tools to get the job done.

There are many different image creation tools out on the web. I love testing them out to see what can help a small business or entrepreneur with their visual content marketing. Here’s a post I did a while back (almost a year ago) about Canva and PicMonkey.

A Beginner’s Guide to Share as Image – A Quote Image Tool

I’ve come across Share as Image and taken some time now to really test it. Share as Image states it’s the fastest way to double your social engagement. I believe it… according to HubSpot, 150% of tweets with images are retweeted.

There are two options you can choose from when you go to their home page: Launch App or Install Bookmarklet. I have done both methods and it is pretty fast in getting images you want or the quote that you want displayed on a photo. They do have a quick video tutorial on how it works on their home page that makes it seem like a breeze to work with.

Let’s check out the pricing

With any app, I always like to explore my options with the free and paid options. You know… what’s going to give me more BANG for the BUCK?!

Here’s the breakdown:

Share as Image Breakdown on Features

A couple things I notice immediately on the PAID plan is that they provide 1,000+ photos & filters. Now that’s pretty awesome! I did ask them where the photos were from because they are nice high-resolution photos. Some of them looked familiar from Pexels. This is what they stated:

“The photos come from a variety of sources some are specially licensed to Share as Image (but available for people to use for commercial and/or personal reasons). Some are open source licensed as CC0, which again allows people to use them for commercial and/or personal reasons.”

Another item I noticed for the PAID option is the Share As Image logo will be removed and you can use your own logo. Now using other services like: Canva, PicMonkey, Pablo, Fotor and Pixlr they all allow you to create images and upload your own logo to the image for free. This feature was a bit disappointing however I think the ease of use and the library of photos outweigh that negative aspect.

The paid version is $8/month if you pay the yearly plan or it’s $12/month as a monthly plan.

Let’s Begin with Launch App

When you first arrive at Share As Image’s home page you will see the Launch App button on the left side. When you click that button it will take a moment to get ready. It will look like this:

Share As Image.Change Image Size
I noticed the button below the canvas to change the shape from Original (can be used for Facebook), Wide (use for Twitter), Tall (use for Pinterest), and Square (for Instagram). Any of these sizes would work for Google+ as well. I was pretty impressed with the sizing feature for it’s ease of use.

Background

On the left of the preview canvas, you will find all the editing features you need. The first tool you can use is to edit the Background, which provides a color change option or upload your own photo. There is a Background tab you can click on which gives you the photo library. The library will be limited for the free version and will have 1,000+ photos in the library for the paid version.

Text

The first tab is the Text tab. You can change the font, size and color. Just add text in the text box and it displays on the preview. For additional text, click on +Add Text Field and it will provide another text box. To move your text, you just drag it to the spot you’d like on the preview canvas.

Share As Image. Add Text

There is an option for shadow and box background behind the text only.

There are 50+ fonts, which has a great variety to play with and convey the message you’d like on your image.

Filters

Share As Image kind of reminds me of PicMonkey with their filter feature but very easy to use and to the point. Take a look for yourself:

shareasimage.filters

Logos

Okay this is the part where if you don’t have the paid version then you’ll have shareasimage watermarked on your image. However if you do have the paid version then you can upload your logo and size it from Tiny to Large. What’s pretty neat is wherever you leave your logo on the image, the next time you make an image it stays in the same spot.

Shareasimage.logo 

Templates

The templates are awesome when you need something super quick and you can change out the text. Also there is an option to save your own image as a template and it will save in the My Templates section. Any time you go back into your account you have templates ready to use.

share as image.templates

Save & Share

Okay this is the moment you’ve been waiting for… well maybe for me. Ha! We’ve created an awesome image or used one of the templates. We can now click on Save & Share; it will give you plenty of options to share on social media (Facebook, Twitter, Google+, Pinterest, and Buffer). Also a regular download and HD download is available. WOW! Lots of options I must say.

share as image.save&share

Now that was to use their Launch App. Remember there was a bookmarklet option? Check this out!

Bookmarklet/Chrome Extension

You can install the bookmarklet on Safari, FireFox, or Chrome extension by dragging the bookmarklet right to your bookmark toolbar. I use Safari and once I dragged it there I was able to use it immediately.

I can go to any website and choose a quote or name of an article or a testimonial… any text I’d like and it pops right into the platform for me. Sweet!

Shareasimage.bookmarklet

Publisher Version

Share As Image can be used on any business website that would like their readers to share text as images. Brainy Quote is the largest quote site and they have it automatically embedded for readers to just click and go.

Let’s finish this up!

Share As Image is super user-friendly and I really like using it. If you’ve been following my blog you probably know I’m a huge Canva user and I really can’t compare Share As Image and Canva since I feel like they’re at different levels. Canva is a little more robust in creating different types of images and PDFs. Share As Image is a perfect tool for quote images only.

I would definitely recommend Share As Image to those who really want to create quote images fast and don’t want to learn the ins and outs of Canva or PicMonkey. I believe the paid version is worth it with access to the number of beautiful photos, storage of images and ready to use templates.

I hope this review has helped you and be sure to give Share As Image a try.

You may be pleasantly surprised & it may become your go-to image tool for quotes.
CLICK TO TWEET THIS!

Let me know if you’ve tried Share As Image. I’d love to know what you think of it.

Take care,

Lillian De Jesus

*Disclaimer – I was not paid to review Share As Image. They did give me access to the PRO version to research their service and provide feedback.

How To Create Free Ebook Downloads & PDF Worksheets Using Canva

How to create free ebook downloads & PDF Worksheets using Canva

THIS POST HAS BEEN UPDATED! Go here to get the latest information.

As an online entrepreneur, building your email list is one of the most important steps in obtaining leads and ideal customers to your business. Every website you visit, no matter what industry; there is a sign up form to get on their list. The person’s name and email is GOLD.

Emails & names are gold

The person that’s signing up to your list could be a potential client. You will want to provide them something extra helpful so they can opt-in to be on your list. Offer something they can’t refuse to miss out on.

An offer they can't refuse

People don’t like to give out their email address just for the heck of it. Emails are hard to keep up with and organize. They don’t need any more “junk mail”. You must think about different types of opt-in offers for your audience, that are super JUICY and irresistible.

Juicy mail from Kermit
Confession: I was a HUGE fan of Kermit the Frog, I’m an ’80’s kid – totally. I’d join his mailing list.

A free ebook download may sound pretty enticing at first as an opt-in. However how many ebooks have you downloaded and haven’t read? I have my share of downloaded ebooks waiting for me to peruse. Perhaps you can offer something like an action guide or toolkit. It’s something small that people would like to get some snappy tips or tools to use and put them to use immediately. Don’t we all like instant gratification.

Clickety Click Click
You know you want to click on ALL the links you can find! Especially when it says GO, Start, Get Now & FREE.

Whichever opt-in you choose (ebooks or PDF worksheets/guides) you can do it ALL in Canva. It’s fairly simple to use with a few tips and practice you’ll get those opt-ins online in no time.

Create ebook downloads and PDF worksheets/guides using Canva

First of all, I just want to kick myself for not thinking of this earlier when I did my ebook, “How To Use Canva Like A Pro For Business”. Why? I used Microsoft Word on a Mac and I had to convert into a PDF with clickable links. Yea… all I can say it was not a brilliant move.

If you’re looking to create a short ebook (no more than 30 pages), then Canva will work!

A really popular layout is landscape for ebooks, and you can certainly do that in Canva by choosing the Presentations design when you first log into Canva. There is so much you can do with the Presentation design option (SlideShare, webinar slides, create your own design for PowerPoint or Keynote slide templates, and more).

Presentation Design to A4 Document Design

If you want to do an ebook or guide, the traditional or portrait layout is available too and you can choose the A4 Document design.

Either layout or design you choose, the following elements are the same:

  • Cover Image
  • Table of Contents
  • Page Numbers
  • Typography
  • Linking

Cover Image

If you’re working on an ebook to be published on Kindle Direct Publishing, then be sure to use the Kindle Cover in Canva for the cover and do not include the cover in the main body of the ebook.

If the ebook will be a PDF download for your opt-in then create a cover image with your own photo or use high-res photos. Add the title of the ebook and you’re now ready to continue to the next page.

Sample Cover Page of ebook in Canva

This layout was readily available, when I clicked on it all I had to do was change the photo and text.

Table of Contents

It’s always nice to reference to a specific page for a particular topic. The only down side is that you can’t link the table of contents to certain pages in your document. (Note to self – send Canva an email for this suggestion!) That would be the ULTIMATE feature and would save so many headaches for people. If you do feel that it is imperative to have a clickable table of contents then I suggest using Adobe Pro.

In my opinion, since it’s a short ebook or toolkit/guide then it really shouldn’t matter as your content is going to be so juicy your readers will want to get through it all.

Here’s a quick look at how you can create the TOC:

Table of Contents

Page Numbers

In any document you create displaying the page number will keep it organized and is user-friendly to the reader.

Here’s a way to display your page numbers in Canva:

Page numbers in Canva document

Typography

No matter what type of document you choose, be sure to use a font that is appropriate for your work. Depending on the background color and what you want to display to your audience, it’s important to have a large enough typeface and color for people to see clearly.

Typography gif

Linking

Okay so this where it gets GOOD. You’ll be providing valuable information in so many ways when you link from your document. If you’re creating a toolkit or guide, this is an awesome way to give your audience an enormous amount of information on a few pages.

I suggest typing everything out in Word, Pages, or Google doc and have the links handy that you’ll need.

Take a look here at how quickly you can link your document:

Linking documents in Canva
I created a document with objects to click on. The first sticker – BOOM! I linked to Canva.com and the apple I did not link so you can see the difference once the document was downloaded as a PDF.

Download Tip

Be sure to click on High Quality PDF on the download rather than image or your links won’t work.

I hope this encourages you to create an ebook, worksheet, guide, toolkit, and more for your email opt-ins for your website.

I’d love to see what you create for your business. Feel free to link your website with your creation in the comments below. There is a lot of potential in using Canva for these great downloadable PDF opt-ins. It doesn’t have to be hard.

Here are a few ideas you can work with to get you started:

  • Do a list of your favorite productivity tools (Toolkit)
  • Time-saving Tips and link to your fave articles (Time-Savers Guide)
  • Social Media Tips List
  • Guide with links to your most popular blog posts (Awesome Blog Posts)

Feel free to share this article if you found it to be helpful.

Take care,

Lillian De Jesus