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As an online entrepreneur, building your email list is one of the most important steps in obtaining leads and ideal customers to your business. Every website you visit, no matter what industry; there is a sign up form to get on their list. The person’s name and email is GOLD.
The person that’s signing up to your list could be a potential client. You will want to provide them something extra helpful so they can opt-in to be on your list. Offer something they can’t refuse to miss out on.
People don’t like to give out their email address just for the heck of it. Emails are hard to keep up with and organize. They don’t need any more “junk mail”. You must think about different types of opt-in offers for your audience, that are super JUICY and irresistible.
A free ebook download may sound pretty enticing at first as an opt-in. However how many ebooks have you downloaded and haven’t read? I have my share of downloaded ebooks waiting for me to peruse. Perhaps you can offer something like an action guide or toolkit. It’s something small that people would like to get some snappy tips or tools to use and put them to use immediately. Don’t we all like instant gratification.
Whichever opt-in you choose (ebooks or PDF worksheets/guides) you can do it ALL in Canva. It’s fairly simple to use with a few tips and practice you’ll get those opt-ins online in no time.
Create ebook downloads and PDF worksheets/guides using Canva
First of all, I just want to kick myself for not thinking of this earlier when I did my ebook, “How To Use Canva Like A Pro For Business”. Why? I used Microsoft Word on a Mac and I had to convert into a PDF with clickable links. Yea… all I can say it was not a brilliant move.
If you’re looking to create a short ebook (no more than 30 pages), then Canva will work!
A really popular layout is landscape for ebooks, and you can certainly do that in Canva by choosing the Presentations design when you first log into Canva. There is so much you can do with the Presentation design option (SlideShare, webinar slides, create your own design for PowerPoint or Keynote slide templates, and more).
If you want to do an ebook or guide, the traditional or portrait layout is available too and you can choose the A4 Document design.
Either layout or design you choose, the following elements are the same:
- Cover Image
- Table of Contents
- Page Numbers
If you’re working on an ebook to be published on Kindle Direct Publishing, then be sure to use the Kindle Cover in Canva for the cover and do not include the cover in the main body of the ebook.
If the ebook will be a PDF download for your opt-in then create a cover image with your own photo or use high-res photos. Add the title of the ebook and you’re now ready to continue to the next page.
This layout was readily available, when I clicked on it all I had to do was change the photo and text.
Table of Contents
It’s always nice to reference to a specific page for a particular topic. The only down side is that you can’t link the table of contents to certain pages in your document. (Note to self – send Canva an email for this suggestion!) That would be the ULTIMATE feature and would save so many headaches for people. If you do feel that it is imperative to have a clickable table of contents then I suggest using Adobe Pro.
In my opinion, since it’s a short ebook or toolkit/guide then it really shouldn’t matter as your content is going to be so juicy your readers will want to get through it all.
Here’s a quick look at how you can create the TOC:
In any document you create displaying the page number will keep it organized and is user-friendly to the reader.
Here’s a way to display your page numbers in Canva:
No matter what type of document you choose, be sure to use a font that is appropriate for your work. Depending on the background color and what you want to display to your audience, it’s important to have a large enough typeface and color for people to see clearly.
Okay so this where it gets GOOD. You’ll be providing valuable information in so many ways when you link from your document. If you’re creating a toolkit or guide, this is an awesome way to give your audience an enormous amount of information on a few pages.
I suggest typing everything out in Word, Pages, or Google doc and have the links handy that you’ll need.
Take a look here at how quickly you can link your document:
Be sure to click on High Quality PDF on the download rather than image or your links won’t work.
I hope this encourages you to create an ebook, worksheet, guide, toolkit, and more for your email opt-ins for your website.
I’d love to see what you create for your business. Feel free to link your website with your creation in the comments below. There is a lot of potential in using Canva for these great downloadable PDF opt-ins. It doesn’t have to be hard.
Here are a few ideas you can work with to get you started:
- Do a list of your favorite productivity tools (Toolkit)
- Time-saving Tips and link to your fave articles (Time-Savers Guide)
- Social Media Tips List
- Guide with links to your most popular blog posts (Awesome Blog Posts)
Feel free to share this article if you found it to be helpful.
Lillian De Jesus