Your business blog is finally getting some attention and getting noticed. You’ve been really hitting the social sites hard and getting some traffic to your website. Then it gets quiet days after your last blog post and people are not clicking on your blog. Hmm… If you just started your blog and you’re looking for some tips to get it noticed, read about the tips here before going further.
Networking and relationship building is vital to keep a business alive and it’s the same with your blog. Sure you can post your blog URL to Twitter, Facebook, and so on but then who’s really clicking on your post. Do you know who your audience is? You have to pinpoint your target area and post your information. For example, if you have a jewelry blog it’s probably best to post your blog on Pinterest and Google+.
Here are some resources to get your blog post to YOUR (meaning the people who will most likely purchase your service or product) people. Most of these social media platforms have groups, which may be named differently however they all have a main objective in getting your information to the masses. AND you might learn a thing or two from your colleagues.
Google+ – For every type of person, from creative freelance to business professional they are among 540 million monthly active users. They are ranked 2nd largest of the social media networks. There is so much to do on Google+ it’s mind-boggling. Many people get deterred and intimidated by it. It does take some time to learn but the benefits are great. You have to search for the communities that would work best for you. I couldn’t even get a statistic of how many communities are around, however just think anyone can create a community so the number has to be massive. Add people from the communities you like to your circles (circles are category groups or folders, which you can place into Friends, Acquaintances, Following, etc.). Here’s a couple that I joined and really have found some awesome people to share my blog with.
Also on Google+, make sure you have a business page to post all your blog posts to and find engagement with customers or potential customers on your page. If you don’t have one set-up, check out the details here. Remember it is Google so SEO definitely plays a big factor and engage with your circles. Comment on other posts, +1, and share. Keep in mind for every blog post you post on Google+ add an image. If you know me by now I’ll lead you to one of my posts on Canva regarding design templates. <—Yep there it is.
Facebook – There are 829 million people who use Facebook on a daily basis. There are many private and public groups on Facebook. You can join up to 6,000 groups, I don’t know if you want to do that but that is the limit. Again add friends from the groups to share your knowledge. Canva also has FB post templates along with ad templates. Guess what! Canva has now integrated with Postplanner and Tabsite apps for your Facebook page. No need to leave FB to get a design done.
LinkedIn – For the professional business type, find a group that your ideal client will be in. Groups are listed on all profiles. There are more than 2.1 million groups on LinkedIn and there are more than 313 million people registered to LinkedIn. That’s a lot of people! Those people may need your service or product. With all of those groups, you will most likely fit into a dozen of them to network and build relationships. Lend your expertise to your group members and don’t spam. You don’t want to sell anything in your groups. It’s not nice. Anyway all groups have their rules and pretty much the main rule is not to spam. Groups are where you get to know people and find what issues they may be having. You may have the answers for them. Someone may have an answer for a problem you have.
You can use the blog post design template in Canva for your image on LinkedIn.
Stay tuned for Part 2! Lots more resources and tools to get that networking and sharing going.
Do you use Google+, LinkedIn, or Facebook?
Do you think social sites are valuable to your business?
Lillian De Jesus