Email Marketing

Email Marketing: The Power of Personalization

I'm excited to introduce you to Caryl Anne Crowe, guest blogger from Allegra Marketing. She'll go through an important piece on email marketing for business - personalization. In today’s hyper-competitive business environment, business owners must find clever ways to attract new business prospects to their businesses. The use of newsletters is one of the oldest… Continue reading Email Marketing: The Power of Personalization

Email Marketing

3 Ways to Improve Your Email Campaign Strategy

More than any other social media marketing, email marketing campaigns achieve the best results in terms of responses from new and ongoing clients. They deliver focused content to recipients who want to know more about you and your products and services. Good email lists typically consist of what’s known as warm connects: people who have… Continue reading 3 Ways to Improve Your Email Campaign Strategy