As a digital marketer, it’s easy to say that visual content marketing is in demand online. Visual content can expand our mindset and narrow down businesses that we’d want to work with. Why would we want to work with them in the first place?
Building trust with visual content marketing happens all the time offline however it’s a bit harder to do online. I have a bit of story for you – I live in the countryside in Indiana where we use our own well water therefore we have a septic tank (basically a sewer for ya’ll city folk – haha). We’re fairly new to the whole “country life” and so we’re learning new things on the farm all the time. The septic tank is no exception. Now I know our local newspaper has ads for companies but I didn’t have to think about what business to call. Do you know why? Every week we get the newspaper with a septic tank company listed on the front page with a blaring red 4-letter logo. They happen to be down the street. They’re the house with the cattle and with a bunch of trucks with their big red logo. I guess you can say I “see” them almost every day.
I’ve never talked to anyone about septic tanks or really know how they work. As I looked in the newspaper there were other businesses that could do the job. Guess who I picked for the job? The one that I’ve seen over and over in the weekly paper and on my drive. Why?! That’s visual marketing! You have to put your brand out there in the world. The other businesses in the paper seemed qualified but I had acquired a trust factor with this other business. My mind had already been set that they were qualified and they would help me. Isn’t that weird how the brain works?
Think about how this translates into online visual content marketing. Every time you use an image you are educating your audience with your brand. What’s your brand and business making them feel? The emotions they sense will develop a sense of TRUST. If you can develop that sense of trust then they will most likely go to you for their problems.
Here’s Building Trust with Visual Content Marketing in 3 Simple Ways:
Have it clear and concise. It doesn’t have to be fancy but it does need to represent your business in a direct way. Check out the Goodwill logo – it represents happy and… goodwill.
Goodwill is always a business that I know I can support from so many years of seeing them while driving and knowing their cause educates me to want to be a part of their cause. I trust them! Learn more about logo inspiration and design here at Digital Synopsis. Lot’s of great looking logos!
Yes, that’s right your blog represents you and many people still don’t understand how important it is to have for their business. Now I’m not saying to do it daily or weekly but have it consistent. Every month, biweekly, weekly… no matter how frequent you blog make it consistent. The more people “see” your blog then you can start building trust. The most important part of the blog is after you write it up because once you hit publish the masses will not come. Believe me! haha There are so many tips about blogs however the biggest tip that I can provide is to have images with your blog to make them shareable. That’s basically your “ad” just like the newspaper I read. If you have an image to represent your blog and your brand then people will notice.
3. Social Media
Social media can be a bit shady, right?! Spammers, trolls, and so-called marketing gurus are to blame therefore social media is really a BIG part of gaining trust. People get skeptical with dealing with others on social media. This is when you can engage conversations with your audience. How can it be done? With images! Twitter is a great example of where the use of images can start up great conversations. Take a look below!
A soothing image with a thank you note along with a logo and branding colors helped to start a fun conversation and starts building trust.
Groups on social media as well can help greatly with building trust. This is where you have your profile image next to your great advice or comment to an issue a group member has. On Facebook, Google+, LinkedIn, and other social media groups, there are always rules to abide and the first rule is usually not to be a spammer. No one likes spam. Therefore use the groups to be helpful and offer advice when asked if it’s of your expertise. There are many times I’ll go on Facebook and have notifications where people mention me because they’re talking about Canva. It’s pretty funny how my obsession of Canva has left me as the go-to person on all things Canva. haha I don’t mind!
Having your social media profiles in line with your brand makes a difference in offering advice too.Click to tweet
People will recognize you easily and feel they can trust you, especially if you use a photo of yourself and not of your logo. Of course I have to include video on social media as well. The best videos are impromptu with tips. With Periscope having exploded onto the Twitter scene, it really changed how visual marketing is expected in social media. Facebook is also following suit with their own live video broadcasting.
Think of social media as the phone call you have with a local business. This is the opportunity to ask questions, verify their qualifications, if their customer service is excellent, and if you really want to work together.
What Are Your Thoughts for Building Trust?
Do you agree that people are more likely to trust you when you engage with them with visual content marketing? Give it a try and get those conversations going!