Have you ever thought about all the wonderful images you find on Pinterest? Are those images really pin-worthy? When creating a Pinterest account, did you wonder the possibilities to business activity? I know I didn’t even think of that when I created my account. Actually I created my Pinterest account before I started my business.
You’ll find recipes galore in my account because that’s what I mainly used it for before my business. Of course I pinned away to my heart’s desire! Chocolate cake? Yes, of course! Every single type of cake, pastry, dessert in the world is pinned to “for my tummy” board. With business, using a Pinterest account is so much more!
I use Pinterest to find articles on every subject I need for my clients and it never leaves me disappointed. For business, Pinterest should be used as a search engine not a social media platform. People don’t chat in the comments, they may acknowledge your pin with clicking the heart or pinning and be on their way. Very few people take the time to say, “Thanks for pinning!” in the comments.
Anyway I’ve come across some really bad pins lately in my client’s feed and I want people to be aware of what should be considered a pin-worthy pin on Pinterest. Here we go!
Pin-Worthy Pins for Business
Does the link work on the pin?
The most frustrating type of pin I come across is one that goes no where. How disappointing is it when you find a pastry shop, and they have the most delicious pastry displayed on their window just to find out they don’t have the pastry anymore. It’s so sad! This is how pins work. You find a beautiful graphic that resonates with you and want to learn more about it and click. Nothing.
Every time you pin, ALWAYS check that the link works. If you don’t have time to pin it or it’s too soon to pin it. Click the little heart to like it then you can go back to it later to check it out.
When you’re ready to check out the pin. Go to your profile where all your Likes are placed.
If the link does not work, you can report it by clicking on the 3 circles when you’re on the pin. Take a look below.
You can now report the pin. Then a box will pop-up asking what’s wrong with it. See below:
These are the reasons to report a pin:
- I can’t find the image on the site
- The Pin’s link is broken
- The site doesn’t have any instructions
- The item is out of stock or not available to buy
Interesting, right? I’ve reported on pins mostly because the pin’s link isn’t working.
Once you click on the Next button it will give you a thank you box, letting you know your pin has been reported.
Can’t find the image on the site.
There are times when the image you click on is not on the site it’s been linked to. Now that is disappointing too. Sometimes the link goes to a home page rather than to the exact article or product page. Then people are searching all over the site to find that image. Another time waster!
The site doesn’t have any instructions.
This is regarding pins that have giveaways or contests. Many people will post images on Pinterest for their blog contests or giveaways. When you click on the pin it should link to the blog or article regarding the contest with instructions on what steps to take to enter. Again another disappointing pin!
The item is out of stock or not available to buy.
There are many pins that are product pins for businesses with the price readily available on the pin. These rich pins are wonderful and give you exactly what you want from the image. There’s no searching around a website, it’s ready to click on and you can buy. However what if the item is out of stock and you can’t purchase it. Again it’s another disappointment.
Pinning is like recommending an article, story, or product
Ask yourself, would I recommend this item to a family member, friend, or client? This should trigger if the pin is worthy of pinning. You wouldn’t want to disappoint anyone so why would you pin something that’s not useful.
You may say, “BUT wait! I use it for inspiration, I like the image and I’m not going to the link. I just like the picture!” I get that. I’ve pinned many images because they’re pretty and then find out it goes to a really bad site like pornographic bad. Really think twice before pinning!
When you pin bad pins you start getting more in your feed because Pinterest’s algorithm then thinks that’s what you’re looking for. Crappy, spammy, no good pins… I know it’s bad. You want to fill your feed with great pins that you’ll want to recommend to others.
Even if you find a pin that links to a simple image that’s fine. It’s better than getting to a bad site or no site at all. Image pins can be used for inspiration. Of course, isn’t that why most people go on Pinterest anyway, to pin some inspiration for their next project or article.
Other Clues to Find Out If The Pin is Pin-Worthy
Is the pin a rich pin? What are rich pins you may ask? Well… these are pins that people have taken the time to enter a bit of code onto their website and now their pins become rich with their little avatar on them. Nothing really fabulous or rich about them.
So why is a rich pin pin-worthy?
They just let you know the person who’s pinning really takes themselves seriously and means business. That’s all.
However you should still click through to make sure it’s working.
Vertical or Long Pins
People like pinning vertical or long pins because they’re eye-catching and takes up some prime Pinterest feed. However this doesn’t make horizontal pins bad, just not as pinnable as vertical pins.
Wrap this ‘Pin Overview for Pinterest’ Up
Basically not every pin is equal. Each pin could be the next product you buy, a product you recommend, or incredible article on business you’ve read. They all should mean something to you or if you don’t have time for it that moment, then Like it so you can check on it later.
Now I sound like an alcoholic beverage commercial! haha
Question for you – Do you check on the pins that you’re pinning?
Better take a look and see what you have pinned. You may have a great image hiding something horrible behind it.
Let me know your thoughts in the comments about pinning on Pinterest.
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