I was tweeting away and noticed an ad from Chevrolet with the hashtag #chevygoesemoji. There was a gif, so of course it caught my attention. Now I’m not a Chevy fan or very much into cars at all BUT this whole #chevygoesemoji was intriguing to me. So I started researching it and found this article, “Chevrolet’s All-Emoji Press Release”.
I must say I was pretty dumbfounded because there was no reading the press release at all. It was completely in “emoji” language. Now if you’re not sure what emoji really means, here’s the Oxford Dictionary meaning. You’ve probably seen these – 😋😵😎 right?
Emojis have been around for quite a while starting in Japan and now has taken over the social media world, especially Twitter, Instagram, and Facebook. On Instagram, you can actually hashtag emojis so people can search for them.
So… what’s with the craze AND are emojis part of your visual marketing strategy?
It is an amazing visual marketing strategy. However is it right for your brand?
Let’s take a look at some brands that are currently using emojis as part of their social media strategy.
- Chevrolet – press release for their new car geared towards a “younger crowd”
- Dominos – you can order an “easy order of pizza” by using the pizza emoji
- GE – has it’s own periodic table of emojiscience to educate about energy resources
- Taco Bell – petitioned to have the taco as an emoji
These are some big brands using emojis in different ways in their marketing. The question is, if it’s right for YOUR brand and if so, how will it stir up emotion with your audience. Isn’t marketing all about emotions anyway?
Many people may cringe with the sight of many emojis and some may feel it’s outdated or trendy. It would definitely have to mean something to your audience. Really think about emojis in your strategy because it may not work for certain brands. I can see that this can take on a negative effect to a brand, if not played right.
Here’s a video on the do’s and don’ts of emojis:
As you can see from the video, emojis can hold different meanings and may confuse people.
Here’s a list of popular emoji meanings from my graphic friend, Louise Myers.
It seems that if you have a young adult audience, emoji strategy might work well for you. However if you have an audience that is over 30 years old, you may have to rethink your emoji marketing. It could cause a negative impact to your brand.
A good ‘ole smiley face may be just what your audience needs in your messaging and that’s it.
Is Emoji for you?
Tell me… have you been using emojis in your marketing strategy? I’d love to hear from you and what your favorite emoji is? Let me know in the comments.
Lillian De Jesus