Blogging is a crucial tool for any entrepreneur or small business owner. The power of the blog demonstrates authority, empathy, and exposure. You can get more details of the power of blog content from this post. As an entrepreneur, you have lots of content to share from your blog. However, the question is, are you providing content to ALL of your potential customers.
You may have your buyer persona already set and if not check out HubSpot’s article on buyer personas, the more you learn about your buyer or customer the more you can find what type of content they’d like best. Ask in a survey to your mailing list or interview a customer you meet on social media. You’d be surprised with what they might say they like best. Having great content on your blog is awesome but when you can repurpose it into a variety of ways to fascinate your customers is an extraordinary success. What’s incredibly appealing is when you repurpose your content visually to delight your customers.
Here are 7 ways to get that valuable content repurposed:
1. Infographics
List posts or tutorials can be recycled and repurposed into infographics to provide steps or procedures. They are great for sharing especially on Pinterest! Take a look at the infographic below which lends itself as a guide on how to create an infographic in Canva.
You can also use Venngage to create amazing infographics. Be sure to check out the infographic for this post at the end made by my friends at Venngage. They really do make creating infographics easy. I’ll bet you’ll want to share it on Pinterest! You’ll notice you can share your infographic on SlideShare, which is an amazing marketing platform to get business exposure. It also automatically updates to your LinkedIn profile for instant shares. Speaking of LinkedIn SlideShare…
2. LinkedIn SlideShare Presentations
Take your DIY instructions and create a slide deck with Canva to upload to SlideShare. Not sure how to do that? Well whatya know I have a handy tutorial on that right here. You can also upload other documents! Here’s a SlideShare below that I created when I found HubSpot’s visual content marketing stats. I’ve used their stats in other posts then I repurposed the information into a slide deck.
3. Ebooks
Blog post series or themed posts can be bunched into a detailed ebook. How fun and convenient it would be for your readers to have an all-in-one ebook on email marketing, coaching, or super concise theme for the month. That’s completely of value and much appreciated by many people.
Here’s a post on how it can be done in Canva. Can you believe that?! Do the ebook and book cover all in one place. It’s wonderful.
4. Video
Step-by-step tutorials are great in a blog post but it’s even better with a screenshare and a lovely face. Get a video up on YouTube and embed it into a blog post. This also increases SEO with Google. It also instantly shares on Google+ when you have a business account set-up and it shares to Twitter. How nice is that?!
When it comes to YouTube I always rely on my friend, Ileane Smith. She always provides great value with many different tutorials.
5. Podcast/Audio
I know… we’re looking for visuals so what’s up with podcasts and audio. Podcasters are using video along with their audio of their studio and on-scene interviews. Wade Harman from The Relationship Marketing Podcast does an excellent job in providing quality video podcasting. Check him out HERE.
Take an existing blog post and interview an expert on the blog subject. When using audio you can also create awesome social media visuals to enlighten your audience of what to anticipate on the audio or podcast.
Here’s a great example from my friend, Deborah A. Bailey of the Women Entrepreneurs Show.
6. Transcripts/PDF Downloads
This works great when you have a blog post and podcast – create a transcript of the podcast show or worksheet of what was discussed in the post. This would become a PDF download or printable that your audience can refer to or help implement into their business.
⇒ Tip – You can create linkable PDF documents in Canva.
[tweet_box inject=”You’ve got the content so make it visually appealing and super useful! @tigerlilyva11″]You’ve got the content so make it visually appealing and super useful! [/tweet_box]
7. Webinars/Live Streaming
Meerkat, Periscope, Blab, Google+ Hangouts, and just plain old webinars can add enormous value to a blog post. Live streaming is hot right now! People love seeing faces, chat interactions, and learning more about the person behind the post with getting answers to their questions in real time. Are you new to the whole live streaming thing? I know for the introvert it may be a bit overwhelming. Believe me I know! However it’s definitely a win-win situation for both the business owner and customer. Take advantage of meeting your audience up close and personal. I’m leaning more towards Blab to give a try. Check out this post about how to get started with Blab.
Repurpose your Content Visually To Delight Your Customers – Slowly but Surely
Having this type of variety of repurposed blog posts can extend the life of your blog and provide extra value to your audience. There’s a lot that can be done but doesn’t have to be done all at once. That’s what’s great about repurposing content! You can have a blog post that’s a year old, as long as the information is still relevant, it can be transformed into something amazing. You’ll keep those old posts FRESH!
Thanks to my friends at Venngage for collaborating with this phenomenal infographic that easily demonstrates how using an infographic can repurpose your content visually to delight your customers!
Bet you’re gonna share this infographic! Go ahead…
Let me know the different ways you like to repurpose your content in the comments. I’d love to hear them!
Take care,
Tigerlily 
Hey Lillian, thanks for the Blab mention!
I love your vast usage of tools combined, like the Canva and SlideShare. Great post!
Hey Yuval,
It’s my pleasure! I saw your post through Ian Cleary’s tweet. It was quite informative.
Thanks for stopping by and take care!
Lillian
Hi Lillian,
Well you certainly practice what you preach as your blog posts are always so attractive.
I tend to use PDFS to repurpose my content partly because I prefer reading to watching videos, and partly because my skills are in writing rather than producing graphics, however I am trying to make more use of tools such as you suggest.
Thanks for more tools to investigate.
Joy
Hi Joy,
So glad to see you here!
It is wonderful to have so many options at our fingertips. Do what feels best to you and how it would help your audience best.
Take care,
Lillian
Hi Lillian,
It’s been a while since I have visited your blog; looks super. You have a way with graphics and designing. I’ve yet to see anything of yours that I don’t like.
I haven’t ventured into infographics yet but you can be sure I will come here for guidance when I do.
Thanks for the great sharing of your knowledge.
Hi Monna,
It’s so nice to see you visiting! I’m glad you like it.
Definitely give infographics a try. It can be a lot of fun. Keep it simple.
Take care,
Lillian
Just terrific post Lillian.
So many options in this to choose from.
Infographics in Canva, LinkedIn SliceShare Presentations,Ebooks, Video, Podcast/Audio, Transcripts/PDF,
Webinars and livestreaming.
Have to save this for myself, and of course share it on one of my facebook pages.
Hi Kathryn,
Thanks so much! I’m so happy this post was helpful to you and that you’ve shared it. You’re awesome!
Take care,
Lillian
I’d love to produce some infographics but it’s hard to come up with new content for them.
I really like the idea of transcripts for video and audio presentations and reckon they’d be great to use for getting email sign ups.
Hi Sue,
Infographics can be hard to come up with. If you have some list posts where you can number in blocks, it would be a lot easier to repurpose into an infographic. Take a look at your old posts for inspiration.
Video and audio would be great for email sign ups!
Take care,
Lillian
Thank you Lillian, that’s a great idea. I’ll go and look at some of my list posts.
Hey Lili, love your visual marketing tips! I can definitely see that it’s your strong point!
Thanks Andrea! Glad you like the visual marketing tips!
Take care,
Lillian
Hi Lillian,
When it comes to “repurposing” I can never get enough information. I like your ideas you have given and made it so great on the infographic.
Yes, I do repurpose content. I like doing videos and putting a YouTube card on it when it pertains to an older blog post I’ve done. I also like the live streaming I’m doing lately every day and repurpose that into “Themes” that I can market later.
It is a smart way to do things and saves us oodles of time!
-Donna
Hi Donna,
I know you’re really good with repurposing your excellent content! I’m so glad your Periscopes are doing well. Many people are getting the extra knowledge and value in so many different ways from you. Keep rockin’ it girl!
Take care,
Lillian
Great article Lillian,
When it comes doing something new with posts, I am all ears.
Re-purposing is such a great idea. Thanks for the ideas. You rock!
Going to share on one of my fb pages soon.
Good stuff from you, always!
Hi Kathryn,
Thanks for reading and I hope you use these ideas for your content!
Thank you so much for sharing, it is appreciated.
Take care,
Lillian
Hi Lillian,
Great tips for blogging nice design and infographics. I don’t have much knowledge about infographics. its looking good. Thanks for sharing
Hi Sazia,
So glad you like these tips! I hope you start looking into infographics for your blog. They can be a lot of fun!
Take care,
Lillian
Hi Lillian, Great post. Shared it on Twitter 😉
A few tips. You can add an embed code under your infographic. People that want to embed it on their site, can just copy the code and automatically link to your site. Check out my code on: http://www.raultiru.com/free-stock-photos You can just copy and paste it and adjusting the url and such. If you make it easier for people, they will embed it more often.
Second. Why don’t you make a short video. I can see you like using visual tools. PowToon is very easy to use, I’ve made my video in about 1,5 hours.
See you around!
Hi Raul,
Thanks for sharing on Twitter!
I actually do have an embed code for this infographic however I’m not sure if that was really appealing to some people. Maybe I’ll go ahead and use it anyway!
I love short videos! Powtoon is pretty awesome. I really like Wideo best but it’s very similar.
Thanks for letting me know about the sharing button for Twitter. I did notice that! It’s all fixed now. Thanks!! 🙂
Take care,
Lillian
BTW. Your Twitter share code is not correct. I get this when I hit the button:
7 Ways to Repurpose Your Content Visually to Delight Your Customers https://tigerlilyva.com/7-ways-to-repurpose-your-content-visually-to-delight-your-customers/ via @@tigerlilyva11
2x @@ 😉
what a great article Lillian
I love visual content and this is a great way to repurpose so much of that content.
Thanks for stretching my visual imagination
Mary
Hi Mary,
I’m so glad this has stretched your visual imagination! Get that visual content going.
Take care,
Lillian
What a superb list Lillian for re-purposing content.
I know in my case I do far too little of this and how crazy is it to miss out out those extra marketing opportunities!
I’m looking in to Infographics… they are so attractive and informative 😀
Thank you for these fab ideas
~ Jacs
Hi Jacs,
Glad you like these ideas! Definitely give them a try. Perhaps you can shoot for 1 visual item per blog post like an infographic or video.
Take care,
Lillian
Hi Lillian ,
I love your creativity and great ideas,
I like to do images on Canva and learnt
this from you .I may have a look into infographic
to learn how to do it.
Thank you for always giving us new and useful Ideas.
Erika
Hi Erika,
Thanks for stopping by! It’s always a pleasure seeing you.
I have a video on using an infographic template in Canva. I hope it helps you! – https://youtu.be/8Ti-gBeYLzw
Take care,
Lillian
Love your really cool infographic Lillian!
And your seven proven ways to effectively re-purpose
our content, offers an extremely practical approach, for just
about every body.
Because like you’re pointing out, prospect like to absorb their content
in many forms.
And these excellent seven approaches, pretty much cover all the bases!Thanks!
Thanks Mark! Glad you like the infographic.
Thanks so much for stopping by!
Lillian
very good and helpful content. Info graph is great. Thanks for sharing
Hello Naman,
I’m so glad this content is helpful to you.
Take care,
Lillian
Yeah!
I got know about you from Indibloggers. And again saw you in PAC. Great!
Keep in touch!
Waiting to see you on my blog 🙂
This is a wnderfuly informative and thought provoking post. I try to have everything that I do serve three purposes. With this inforamtion I have a bevy of choices as to what those purposes may be.
Hi Elise,
I’m so glad you found this article informative. I know you love to provide your audience full value! Glad you liked this post.
Sorry for the late reply! I’m feeling much better now. Yay!
Take care,
Lillian
Hi Lillian
This is so awesome and I am impressed with your design especially in this post. You have shown an appealing way to repurpose content.
Thanks for sharing your insight with us and have a wonderful week. Take Care
Hi Ikechi,
I’m so glad you found this post useful!
Take care,
Lillian
This is awesome! Graphic design skills are becoming more and more relevant as technology advances, so it’s great to be familiar with helpful tools. Nice work! Thanks so much for all the info!
My pleasure Morgan! I’m so glad this article was helpful to you.
Lillian
I like how you show the efficiency of infographics by making an infographic out of your blog post! The number of ways to keep content fresh and exciting on the internet is honestly astounding – there’s a method for everyone! Thanks for sharing.
Hi Heather,
Thanks for visiting and reading this post! I love repurposing content. It really is astounding how many ways a piece of content can be used.
There is something for everyone!
Take care,
Lillian