Let’s bring simple back! People are thinking they have to create these hundred page ebooks and elaborate workbooks to get the attention of their readers. In reality, no one has time for that unless they make the time. Then the question is, “Is your opt-in so freakin’ irresistible that people can’t wait to type in their email address?” Hmm… Did I get you thinking?
I realized this myself when I was working on worksheets for my course and found myself getting completely hung up on the style. I almost forgot KISS (Keep It Simple Silly).
Seriously, have you ever done that? Where you have a massive plan on how to do a project and someone makes a point to tell you that it may not be the best plan? That’s when I thought about the lead generation magnets or opt-in freebies, as some people call it. We forget that simplicity is what people need in their lives. Workbooks and ebooks can be a bit daunting for some people. I know so many people who have several ebooks on the back burner to read some time in the future… You don’t want that to happen!
I wanted to elaborate a little more about a post I had regarding free ebook downloads in Canva, where I give examples on how you can create free ebooks and PDF worksheets. I’ll show you step by step on how to create a simple checklist in Canva for your freebie opt-in.
My checklist will be called, “6 Steps In Creating An Irresistible Freebie Opt-In Using Canva”.
Well that’s convenient, right?
Here are the 6 Steps in creating an irresistible freebie opt-in using Canva:
Step 1 – Research your topic
Google your topic and see what comes up. If you find that there are a lot of results talking about your subject then you may be on to something spectacular. Study the results a bit and see if there are any similarities. For example, if you are searching for lead generation magnets or opt-in freebies for email list building. I’m going to get a ton of results.
Step 2 – Brainstorm the similarities of topics
What do they all have in common? What stands out from the bunch? You’ll notice a trend of pain points that people are constantly looking up in Google. This is good to know!
Lots of my results came up with a lot of How-to posts and numbered idea posts. Which are all really great posts with an amazing amount of information. People want easy, attractive, and ideas to work with for their free offer.
Step 3 – Use a Headline Generator to help with ideas
Use Portent Content Idea Generator or HubSpot’s generator. Plug in the topic or subject and they will provide different headlines that you can try. You may not use one exactly as they have it but these tools are great to spark ideas.
Step 4 – Create a Checklist/Worksheet in Canva
Remember to keep it SIMPLE. You don’t want it too fancy where if someone wants to print it out it wastes all of the printer ink.
- Choose your style
(portrait layout – choose the US Letter layout OR landscape layout – choose the Presentation design)
- You can make a cover for your checklist or worksheet in Canva. You can also create a back cover with your copyright and company information.
- Give it an awesome headline
- Provide a numbered list, such as a Top Ten list
- Give them any links to resources, link it in Canva
- Keep your branding in perspective (colors and fonts)
- Call to Action (let them know what to do next)
- Download it as a High Quality PDF
Step 5 – Get ready for your reader to download
Now you have to choose where to place your precious PDF for the reader to download. Any of these choices would be fine:
There are quite a few places that you can choose from. They all start off free until you’ve reached a certain size limit. Once you have chosen where the PDF file will be placed then you can use that link for your Download. Create a landing page on your website where they can download right after they submit their email. You can create the landing page with a plugin on your site such as: Thrive Content Editor, Leadpages, OptimizePress, etc. If you don’t use a plugin, you can certainly create it on a blank page on your site, it just takes more time.
Step 6 – Make it enticing and attractive
Use the cover image of your free gift to entice your reader to sign up to your list. You can use that image on your sidebar. If you want to create a 3D cover you can use My eCover Maker and you can use that image for download. You can also make a sleek mockup with Placeit, showing someone using your checklist/worksheet.
There you have it! How to create an irresistible freebie opt-in using Canva with 6 EASY Steps. The reader will receive answers to their pain points and they have a checklist or worksheet that they can either print out or keep it on their computer to go back to.
It doesn’t have to be difficult or a long tedious process when all the reader wants is simplicity. You can give it to them!
Have you created freebie opt-ins such as this?
Are you ready to create? If you want some help creating your own checklist or worksheet in Canva, grab your FREE worksheet HERE.
For a step-by-step process for creating an ebook, worksheet, checklist, or guide in Canva take a look at this post.
Lillian De Jesus
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