When you meet someone for the first time and you find out their story connects with you. Isn’t it such a wonderful feeling to feel that emotional connection? You may not know them entirely but when you first meet a person you can pretty much tell if that’s the type of person you’d want to hang out with.
The same thing goes online… well you may not meet the person face to face but you get to know people with their website, their blog, their social media posts, etc. All of the online aspects of someone’s life can be put together rather quickly and people can decide if they want to “hang” with you or not. Your online space can actually make or break you because it’s like making your first impression with someone. If they “met” you via a social media post or your blog, would they have a good take on what you’re all about? If your online space is messy then it may have people not want to get to know you or stick around.
Visual marketing and branding can definitely help people get to know you better and will want to learn more about you.
Here are the 3 overlooked areas that may be killing your visual marketing:
On your blog’s sidebar, you may have several affiliate link banners and perhaps a bio to let people know who you are. That’s all well and fine but if the sidebar is an absolute mess, with affiliate banners in all sorts of sizes it can be distracting. Or maybe some of those banners have nothing to do with your branding. That’s why I love Marianne Manthey’s Design Your Own Blog’s website. She took a whole month of blog posts dedicated to sidebar prioritizing and clean up. It really does make a world of difference.
When I go to a blog with affiliate banners all over the place, it actually makes me feel uneasy and uncomfortable.
2. Social Media Headers/Covers
When people first get to know you on social media they see your profile photo and Facebook/Twitter/Google+/LinkedIn header. Do you have them aligned with the same type of image? I know I don’t have to tell you that you’re not an “egghead” on Twitter, right? I hope not! All of the social media spaces are your online “homes”. Let them see you! I want to see your beautiful face smiling and what your biz is all about. You can definitely take it up a notch with creating your graphics in Canva. They make it so easy with their templates. There is really no excuse of not having a photo or image to brand your business.
There have been many times that I will not follow someone who follows me on Twitter because they didn’t take the time to properly create their profile with a photo and image.
Yep! You’ve read it correctly! Email marketing is HUGE and when someone subscribes to your blog you should bring a dose of your branding to their inbox every time. 65% of people prefer emails that contain mostly images vs. 35% who prefer mostly text, according to HubSpot. It’s not just any email… people want the experience that they found on your website.
Have you ever been excited to sign up for a subscription on a website feeling pretty pumped that you’re going to get pure amazingness? When you get the email it’s all plain text and you wonder who the heck is sending you this email?! It’s disappointing.
Not mind blowing, just simple fixes.
You see what I mean? These are very simple fixes but can really be disastrous for your business. Visual marketing is all very emotional.
Let people get to know you by adding a little something personal in the sidebar and tidy up a bit. Everyone likes to visit a home when it’s nice and clean.
Then update your social media covers/headers accordingly to your brand. Put your face on the profile photo and let people see you. Design an image that represents YOU and people will want to step further into your space. Oh my! They may even click on your links on your profile. Haha
Let’s not forget your emails to your subscribers! Are they getting emails that make them want to learn more about you and your business? Will they recognize your emails? Take the time to set yourself apart and open up your arms to welcome them into your community.
These 3 areas will definitely welcome people with open arms and make them feel like they want to hang out with you.
Have you taken these steps to help gather your readers into wanting more?
Let me know in the comments, what you’d like to improve on or do you feel right on track in making your community feel right at home.
Lillian De Jesus
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