When Authority Becomes Your Visual Marketing Tool in 3 Impactful Ways

When Authority Becomes A Visual Marketing Tool in 3 Impactful Ways via tigerlilyva.com : Lillian De Jesus

Personal development and achievement should be taken very seriously as an entrepreneur. There is no boss to remind you of ladders or ranks, you and only YOU can prepare yourself for what you need for your niche and what your audience would expect to see from you. That’s when we must build ourselves up as the authority in our niche.

I’m not saying you should have doctoral degrees from Ivy League schools but within each specialty or niche (especially online) people look for certain qualifications to check for authority or expertise.

It’s just like going to your doctor’s office, you go in and expect to see some sort of certificate showing they’ve been Board certified or when you enter a pizza place you’ll see a food sanitation certificate by the door. It’s expected and appreciated.

I’ve been a long advocate of education and certification since that was my background before I endeavored into the entrepreneurial world. I found that no matter what field a person was in they needed to always keep abreast of their specialty. It’s the same thing for solopreneurs, entrepreneurs, and small business owners. We have to keep on top of our game! That’s when authority becomes your visual marketing tool.

The 3 Impactful Visual Marketing Authority Checkpoints

1. The “Featured On…” Section

When you see social media profile images on LinkedIn, Twitter, Google+, have you ever noticed those with tv networks listed next to faces like: Fox, NBC, ABC, etc. Or when you visit websites with credentials of Featured On… then lists of amazing high ranking sites that your specialty niche is about maybe: Forbes, Inc, Huffington Post, etc. They kind of give you the “gold standard” or the “thumbs up” guarantee that they are the authority of their expertise. People love seeing that type of section on a website, it’s almost letting people know you have celebrity status therefore you must know what you’re talking about because why would they publish your information AND why would you have the right to post their logo on your site.

There are many coaches out there that are teaching people different ways of gaining this type of PR or marketing exposure so you can have beautiful Featured On sections that can make great impressions.

However beware of coaches that say it’s okay to list tv networks or other popular sites that you have been quoted or featured on that was not related to your niche. For example, I was featured on a popular site giving motherly advice however I’m not going to list the site on my site as they didn’t feature my quote regarding my business expertise but on my personal mothering experience.

Little story:

I had taken a LinkedIn training and the instructor had advised people to take advantage of when sites (especially news sites) quote you. No matter if it was for personal or business, no one had to know, the news site logo can then be used to place in the photo and if any of the course registrants didn’t know how to do it he’d be happy to refer them to his graphic designer. Umm… yea what a guy, what a pal! Anyhow I’d like to warn people of these types of tricks. Just because people have fancy networks next to their photo doesn’t necessarily mean they were showcased or featured regarding their niche or specialty. Dive a little further for details of their network appearance!

Also you may be wondering too… How in the world do I get featured in these popular posts or news sites? Well there’s a site called Help A Reporter Out (HARO). You get emailed a listing of requests from reporters who need additional information for their stories. If you are able to provide the information needed then you can be featured on a news source. Nice, right?!

You can learn more about how to use HARO by Erika Madden from Olyvia Media, she has an amazing post that will help you answer the requests like a pro.

For your Featured On… section, you can have a page dedicated to the sites where you guest posted, been quoted or interviewed on. Some people like to have a Featured On… section on their sidebar or on the footer of their website. It really all depends on preference. I’ll show you an example below:

 

val geisler header.footer with featured on sites via tigerlilyva.com

Here’s a great example by Val Geisler – I’ve included her header and hero image however her Featured On section is more towards the bottom of the home page. She does an excellent job making it elegant with simplicity.

2. Credentials

I’m a big fan of any type of any training, certification, or any level of test that helps a person achieve something new or enhances a skill. On a website or person’s about page specifically, they may have their certifications or educational background listed. This helps people narrow down if the person has the qualifications to really help them with what they need. Any time you are learning something new, it’s always good practice to find a certification or diploma related within the niche that you can get involved with to stay on top of the most current trends. You can find great courses through UdemyLynda, and free diploma courses through Alison.

When you complete your certifications or diplomas, you typically get a badge or certificate to place on your site. I recently completed my Inbound Certification through HubSpot Academy. See it in my sidebar —>

It’s also below!

 


3. Testimonials

This is always a BIG question I hear – should I dedicate a whole page or should I have testimonials throughout the entire website? I know many people do both but I prefer it scattered throughout. Another question is – Which testimonials are best? Videos of course! Yes. Three minute videos that are precise that have details of what results have been achieved are always great.

Take a look at this beautiful site from Tracy Wright Corvo Photography – she has a video testimonial alongside her extraordinary headshots of her client. Just breathtaking!

 

Video Testimonial for Tracy Wright Corvo Photography

Amazingly beautiful testimony!

However if a video testimonial can’t be done, written testimonials can still provide powerful results when they can show the results of the work provided.

Here are a couple of great examples of testimonial pages that have images and real results from clients (impressive, right?!):

testimonials for Jules Taggart

Fun bubbly testimonials with results from Jules Taggart, Marketing Strategist.


VA Creatively testimonials

Erika Friday from VA Creatively has each testimonial boldly into a block (front and center) onto your screen. There’s no hiding it! I LOVE that.

When Authority Becomes Your Visual Marketing Tool in 3 Impactful Ways

Whether you have dedicated pages for testimonials, credentials, or As Seen On or Featured On… or have tidbits scattered throughout your website make sure it’s clear and not overly “salesy”. Although it is nice to know that a person has experience in speaking appearances on a television network or podcast, guest posting, or has particular qualifications to do a job however sometimes splattering bragging rights all over the place might be a bit much for some people. Be sure to have it elegantly done to delight your audience not deter them.

You may not have all 3 ways to display on your site and that’s okay because that’s something to work up to. However do you feel it’s something important to have to show authority?

Let me know in the comments.

Take care,

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Lillian De Jesus

I LOVE visual marketing! Any tools that help a business increase exposure and can help build a community I'm into it. I help people with inspiring personable teaching with 1-1 training sessions for awesome visual tools like Canva (a graphic design app for the “non-designer”). AND I'm a HUGE childhood cancer awareness advocate. #pediatriccancersucks
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Comments

  1. says

    Great post Lillian,
    Social proof really adds when it comes to determining how authoritative a blogger or internet marketer is, having things like the Featured On, testimonials and some forms of certificate will really affect how people sees you online.

    I really enjoyed this post Lillian,

    Thanks for sharing.
    Theodore Nwangene recently posted…125 Marketing Quotes from Top BloggersMy Profile

    • Lillian De Jesus says

      Hi Theodore,

      I’m glad you enjoyed this post and thanks for visiting my blog!

      There is so much more, I believe, that internet marketers and bloggers need to establish to represent themselves to gain that authority online rather than offline, due to scammers and such.

      Take care,
      Lillian

    • Lillian De Jesus says

      Hi Kathryn,

      You should display your credentials for sure!

      Thanks for stopping by!

      Take care,
      Lillian

    • Lillian De Jesus says

      Hi Joy,

      YES! I’m so glad it’s inspired you to do that. I’m working on my own Featured On page. Let me know when you have yours ready. I’d love to see it!

      Take care,
      Lillian

  2. says

    Great advice

    You really do have to decide how you want to define yourself and you have to get serious about building up your niche authority.

    Sometimes actions speak louder than words. I follow so me folks who specialize in being seen a lot in very public spaces like Periscope handing out a LOT of great advice

    Do what suits your niche and your brand but think about it and get serious about building your authority. You just can’t ignore this ab and succeed in our very public world.
    Mary Sloane recently posted…What Does it Take… REALLY?My Profile

    • Lillian De Jesus says

      Hi Mary,

      Glad you agree with this advice!

      You’re absolutely right that this a very public world. Everyone must find their way through the crowded platforms to see what works best for their business.

      Thanks for stopping by,
      Lillian

    • Lillian De Jesus says

      Hi NT,

      HA! I’m 2 out of 3 as well. I’ve gotten my Featured On section completed and I posted my HubSpot credential on my sidebar. I’m still working on my testimonials page. I’ve got them scattered throughout my site but I think it’s nice to have them in one spot.

      Be sure to display your certification! That’s awesome you’re certified too.

      Take care,
      Lillian

  3. says

    Really a very nice informative and ideal post. Many people will get their answers in this. Everyone must find their way through the crowded platforms to see what works best for their business. I like your whole blog. Thanks for it.

    • Lillian De Jesus says

      Hi Tarun,

      Glad you liked this post! Indeed everyone must find their way through the crowd.

      Happy you visited the blog! Please do come visit again.

      Take care,
      Lillian

    • Lillian De Jesus says

      Hi Santanu,

      You’re absolutely right about expectation. With authority there comes responsibility to your audience.

      Thanks for reading!
      Lillian

  4. says

    Hi Lillian

    What a post and authority does tell the whole world that you know what you are doing. The three ways to display authority as a visual marketing tool is awesome.

    Having a featured on is a great idea. Also testimonials and credentials are authority boost. Thanks for sharing. Take Care

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